The Narrative Studio & Creative House of Jaime Joshi Elder

Rosewood Media is a South Florida-based independent media house and editorial engine fueled by overpriced coffee beverages, truly excellent Spotify playlists and a lifelong love of writing.

Built on sharp observational wit, cultural obsessions and high-level execution, Rosewood Media produces voice-driven digital publications, podcasts and literary properties.

Rosewood Media isn’t a generic content mill churning out corporate fluff. We create intentional and opinionated media across pop culture, food, sports, travel and fiction we and collaborate with select creators and platforms to bring bold narrative projects to life.

The Roster

• Ring The Damn Bell - A sports-comedy podcast using pro-wrestling as a lens to unpack mental health, nostalgia, capitalism, feminism, the American labor movement, racism, crime and American culture at large.

• One Mouthy Sandwich Girl - Food commentary, vegetarian reviews and culinary storytelling from someone who takes food seriously (and takes bad food personally).

• I Want To Go To There - Travel writing with a family-friendly focus exploring places, regional culture and the human condition beyond standard tourist trap listicles.

• Nonpareils - A curated monthly roundup of cultural fixations, essential reads and media recommendations.

• Literary & Fiction - Long-form narrative projects currently in development, including a contemporary romantic comedy, a crime thriller and a supernatural thriller.

Behind The Brand: Jaime Joshi Elder

I’m a West Palm Beach resident, writer, creative and podcast host who read Charles Bukowski when I was 17 and decided that he was right - “There is nothing more magic and beautiful than lines forming across paper. It's all there is. It's all there ever was.”

Born in the UK and raised in Palm Beach County for over 30 years, my background spans over a decade in non-profit communications, behavioral health advocacy and strategic PR.

As Associate Editor of The Wellington Edit and a contributing writer for regional digital news platforms and health publications, I am passionate about elevating the voices, stories and concerns of all who live, work and play here in the Palm Beaches. My work primarily focuses on behavioral health, diversity, equity and inclusion but I also writes about travel, music, food and parenthood as viewed through a pop culture lens.

Rosewood Media was founded to consolidate my creative output under one roof: a space where sharp writing, pop culture analysis and storytelling meet zero-filler editorial execution.

Collaborations and Special Projects

Rosewood Media is as an independent creative shop and editorial collaborator, not a traditional client-service agency.

What We Do

• Podcast & Media Collaborations: Guest hosting, co-producing limited audio series and joint creative ventures with aligned brands and creators.

• Fixed-Scope Editorial & Column Writing: Select guest features, cultural commentary and narrative writing for established print and digital publications.

• Story & Media Development: Creative direction, narrative storyboarding and concept development for original projects.

What We Don't Do

• We do not take on ongoing client retainers, traditional PR account management, or white-label copy services. Rosewood Media focuses strictly on internal creative properties and select project-based co-creations.

Selected Writing and Appearances